BCF Woodworking

simple ideas, expert craftsmanship

Mobile-first ecommerce design focused on product discovery and custom requests for a small artisan brand.

BCF is a custom woodworking brand focused on small-batch, handcrafted products. I designed a mobile-first ecommerce experience that highlights craftsmanship while making it easy for customers to browse products, place orders, or request custom work across devices.

Desktop Experience

The desktop experience supports browsing larger product collections and learning more about the brand’s craftsmanship and custom offerings.

Problems, Goals, and Constraints

Problem

BCF needed an ecommerce experience that clearly communicated the quality and craftsmanship of its products while supporting two distinct user needs: purchasing standard items and requesting custom work. The existing structure did not clearly guide users toward the appropriate path, particularly on mobile, where most browsing was expected to occur.

Goals

  • Design a mobile-first ecommerce experience that prioritizes clarity and ease of use

  • Highlight craftsmanship and material quality through visual hierarchy

  • Make it simple for users to browse standard products and initiate custom commissions

  • Ensure the experience scales cleanly from mobile to desktop

Constraints

  • Limited brand assets and photography required reliance on simple layouts and strong typography

  • The experience needed to work within the constraints of a templated ecommerce platform

  • Products included both fixed-price items and custom work, requiring clear differentiation

Solutions & Design Decisions

Mobile First Product Discovery

The experience was designed mobile-first, reflecting how most users were expected to discover the brand through various social medias and web searches. Navigation, product listings, and calls to action were simplified to reduce friction and keep the focus on browsing and purchasing without unnecessary decision points.

Clear Separation Between Products and Custom Work

To avoid confusion between fixed-price products and custom commissions, the experience clearly distinguishes standard items from custom offerings. This allows users to quickly understand whether they can purchase immediately or need to initiate a custom request, without interrupting their browsing flow.

Visual Emphasis on Craftsmanship

Because craftsmanship and material quality are a major part to the brand, the layout prioritizes product imagery and restrained typography. Minimal interface elements keep attention on the work itself, supporting the perception of quality without overwhelming the user.

Scalable Layout for Desktop

While mobile drove the initial design decisions, the layout was built to scale naturally to desktop and tablets. Larger screens emphasize product detail, brand storytelling, and exploration, without introducing new patterns or complexity.

Final Design

The final design delivers a clear, mobile-first ecommerce experience that highlights BCF’s craftsmanship while supporting both direct product purchases and custom inquiries. Users can quickly browse mallets and cutting boards, understand material differences, and move through checkout or custom requests without unnecessary friction. The experience scales naturally to desktop, maintaining the same structure and hierarchy across devices.

Final Mobile Experience

Key screens from the final mobile experience, showing product discovery, detail views, and the path to purchase or custom inquiry.

These screens highlight the final mobile experience and key touch points from browsing through checkout.

This project demonstrates a practical, constraint-aware approach to designing ecommerce experiences for small, craft-focused brands.

Reflections & Next Steps

If this project were taken further, I would focus on validating key assumptions through user testing, particularly around product discovery and the custom request flow. Observing how users navigate between standard products and custom offerings would help refine labeling, calls to action, and content hierarchy. I would also explore ways to better surface material details and craftsmanship through richer product storytelling, especially on larger screens.